Dear Agent

Three Reasons Why Identifying the Ideal Client is the First Thing Real Estate Agents Should Do

Three Reasons Why Identifying the Ideal Client is the First Thing Real Estate Agents Should Do
Identifying your ideal client is the first thing you should do to help grow your version of the perfect real estate business; however, many of us jump right in without taking the time to clearly outline our goals, niche, and ideal clients. Remember, this is your career - you must decide what sort of agent you want to be in order to achieve your perfect vision of success. This starts with identifying your ideal client - and here is why we feel it is so important: 
  • Identifying your ideal client can help you love your job!

  • Identifying your ideal client can help you develop a solid marketing strategy.

  • Working with your ideal client will lead to an increase in happiness, success, income, referrals, security, satisfaction, and comfort.

Doesn’t that sound amazing? It is, and it can be done. Here’s how…

First, identify your ideal client. Who are they? Where are they from? What are their interests and hobbies? What sort of job do they have? How much money do they make? How old are they? Where do they want to live? What are their passions? What is important to them? What might you have in common with them? Where do they go? What do they do?  What turns them on? What turns them off?

Just like any other relationship, shared passions and interests will create a connection. When you have a connection with your clientele, you’ll get along better, they will be happier, you will be happier, and they will recommend you which will lead to future success. You will create genuine connections which have lasting impact.

Once you have identified your ideal client, you’ve just developed your “target market”. You will be able to use this important information to develop your marketing outreach strategy.

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